{"id":5344,"date":"2025-10-07T01:00:00","date_gmt":"2025-10-07T01:00:00","guid":{"rendered":"https:\/\/tutor.engoo.com\/blog\/?p=5344"},"modified":"2025-10-29T00:02:04","modified_gmt":"2025-10-29T00:02:04","slug":"what-are-your-unique-selling-points-as-an-online-tutor","status":"publish","type":"post","link":"https:\/\/tutor.engoo.com\/blog\/about-online-tutoring\/what-are-your-unique-selling-points-as-an-online-tutor\/","title":{"rendered":"What Are Your Unique Selling Points as an Online Tutor?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tutor.engoo.com\/blog\/about-online-tutoring\/what-are-your-unique-selling-points-as-an-online-tutor\/#Things_to_Consider_When_Identifying_USPs\" >Things to Consider When Identifying USPs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tutor.engoo.com\/blog\/about-online-tutoring\/what-are-your-unique-selling-points-as-an-online-tutor\/#Profile_and_Tags\" >Profile and Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tutor.engoo.com\/blog\/about-online-tutoring\/what-are-your-unique-selling-points-as-an-online-tutor\/#Miscellaneous_Points\" >Miscellaneous Points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tutor.engoo.com\/blog\/about-online-tutoring\/what-are-your-unique-selling-points-as-an-online-tutor\/#Introductions_and_Videos\" >Introductions and Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tutor.engoo.com\/blog\/about-online-tutoring\/what-are-your-unique-selling-points-as-an-online-tutor\/#Be_Consistent\" >Be Consistent&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tutor.engoo.com\/blog\/about-online-tutoring\/what-are-your-unique-selling-points-as-an-online-tutor\/#Wrap-up\" >Wrap-up<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>USPs, or Unique Selling Points, help something stand out from everything around it. People look for them when shopping for a car, comparing hotel rooms, and even (surprise!) choosing a language tutor.&nbsp;<\/p>\n\n\n\n<p>When presenting yourself to students, remember to consider the other tutors in the same position as you. Are you a fluent English speaker with lots of teaching experience? That's great, but how many other tutors can say the same thing?<\/p>\n\n\n\n<p>Instead, ask yourself what you have that others may not. If <em>you<\/em> were a student, would your profile catch your eye?<\/p>\n\n\n\n<p>In this article, we'll provide some tips on things you can do both before and during a lesson to stand out from the pack.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Things_to_Consider_When_Identifying_USPs\"><\/span><strong>Things to Consider When Identifying USPs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Profile_and_Tags\"><\/span><strong>Profile and Tags<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044010\/tutor_usps_1-1024x683.jpg\" alt=\"\" class=\"wp-image-6957\" srcset=\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044010\/tutor_usps_1-1024x683.jpg 1024w, https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044010\/tutor_usps_1-300x200.jpg 300w, https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044010\/tutor_usps_1-768x512.jpg 768w, https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044010\/tutor_usps_1-420x280.jpg 420w, https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044010\/tutor_usps_1-840x560.jpg 840w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Let's begin with your profile. To give it a unique flair, focus on your specialities and interests. Things like certifications and special training are good to mention, but you don't have to stick to academic skills.<\/p>\n\n\n\n<p>Take advantage of the tag system to highlight your hobbies. Are you a <a href=\"https:\/\/tutor.engoo.com\/blog\/our-materials\/daily-news-world-cuisine\/\" target=\"_blank\" rel=\"noreferrer noopener\">chef<\/a>? Do you love visiting World Heritage Sites? Do you have every line of dialogue from the <em>Harry Potter<\/em> movies memorized? Share it! You never know how many students may <a href=\"https:\/\/tutor.engoo.com\/blog\/vocab-expressions\/what-kind-of-nerd-is-your-student\/\" target=\"_blank\" rel=\"noreferrer noopener\">share your passion<\/a> and book a lesson with you because of it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Miscellaneous_Points\"><\/span><strong>Miscellaneous Points<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044023\/tutor_usps_2-1024x683.jpg\" alt=\"\" class=\"wp-image-6958\" srcset=\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044023\/tutor_usps_2-1024x683.jpg 1024w, https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044023\/tutor_usps_2-300x200.jpg 300w, https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044023\/tutor_usps_2-768x512.jpg 768w, https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044023\/tutor_usps_2-420x280.jpg 420w, https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044023\/tutor_usps_2-840x560.jpg 840w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aside from special skills and interests, there are even more places to uncover USPs.<\/p>\n\n\n\n<p>Some students may choose tutors because of their easy-to-understand pronunciation. Some may enjoy a <a href=\"https:\/\/tutor.engoo.com\/blog\/about-online-tutoring\/ha-ha-ha-when-we-should-and-shouldnt-joke-around-with-students\/\" target=\"_blank\" rel=\"noreferrer noopener\">sense of humor<\/a>, while others look for more business-like lessons with less small talk. Even speaking with an <a href=\"https:\/\/tutor.engoo.com\/blog\/pronunciation\/do-students-really-need-a-native-accent-%f0%9f%a4%94\/\" target=\"_blank\" rel=\"noreferrer noopener\">uncommon accent<\/a> can help you to attract students.<\/p>\n\n\n\n<p>In other words, it's not only about fancy qualifications \u2014 anything that makes you unique can help you as a tutor. Pay attention to the feedback and compliments you get from your students. What you hear from them may help you to discover USPs you may not have been aware of.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introductions_and_Videos\"><\/span><strong>Introductions and Videos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044240\/tutor_usps_3-1024x576.jpg\" alt=\"A notepad with &quot;Keep it short and simple!&quot; written on it\" class=\"wp-image-6959\" srcset=\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044240\/tutor_usps_3-1024x576.jpg 1024w, https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044240\/tutor_usps_3-300x169.jpg 300w, https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044240\/tutor_usps_3-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Next up, there's your self-introduction. <\/p>\n\n\n\n<p>It may be tempting to overshare and give details on everything you think students want to hear, but you should resist that urge; simple is usually better. Just like a pop song that stays in your head, aim for an introduction that's punchy and memorable. This also applies to your introductory video.<\/p>\n\n\n\n<p>By the way, make sure both your video and profile picture are updated and accurate. While a refresh every year or so is a good idea, updates are especially important if your appearance has changed significantly from what's on the site.<\/p>\n\n\n\n<p>Basically, ensure students have a clear idea of who they're meeting when booking your lesson. Surprises can be nice, but online lessons usually aren't the best place for them!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Be_Consistent\"><\/span><strong>Be Consistent&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"618\" src=\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044321\/tutor_usps_4-1024x618.jpg\" alt=\"Three darts in the bullseye of a dartboard \u2014\u00a0consistency with unique selling points\" class=\"wp-image-6960\" srcset=\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044321\/tutor_usps_4-1024x618.jpg 1024w, https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044321\/tutor_usps_4-300x181.jpg 300w, https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/7\/2024\/01\/01044321\/tutor_usps_4-768x463.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>So far we've covered things you can do before a lesson to stand out. Now, let's briefly mention what you can do in the lessons themselves.<\/p>\n\n\n\n<p>Consistency is a powerful tool for attracting regular customers in any industry, and online tutoring is no different. Even if a student has one fantastic lesson with you, it will be hard for them to get excited about regular lessons if the next one is totally different.&nbsp;<\/p>\n\n\n\n<p>Like a popular chain restaurant or your favorite hairstylist, people feel comfortable when they know what to expect. So it's important to conduct each of your lessons with the same amount of energy, focus and professionalism, whether it's the first one of the day or the last.&nbsp;<\/p>\n\n\n\n<p>This is obviously easier said than done, especially for long shifts or double-bookings. Feedback from students, however, tells us this is noticed and very much appreciated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap-up\"><\/span><strong>Wrap-up<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rather than trying to compete directly with every other tutor for attention, a better strategy is to identify your unique traits and highlight them. After all, no one else has the exact same experience, interests, background and perspective that you have.<\/p>\n\n\n\n<p>Combine that unique mixture with a consistent level of quality lessons and you have a strong foundation for success as an online tutor.<\/p>\n\n\n\n<p>If you're curious about ways to become an even more marketable tutor, check out <a href=\"https:\/\/tutor.engoo.com\/blog\/about-online-tutoring\/online-tutor-professional-development-upskilling\/\" target=\"_blank\" rel=\"noreferrer noopener\">this article<\/a> for tips.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>USPs, or Unique Selling Points, help something stand out from everything around it. People look for them when shopping for a car, comparing hotel rooms, and even (surprise!) choosing a language tutor.&nbsp; When presenting yourself...<\/p>\n","protected":false},"author":432,"featured_media":6956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ep_exclude_from_search":false,"unified_meta_tagline_field":"","footnotes":""},"categories":[43],"tags":[],"class_list":["post-5344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-online-tutoring"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are Your Unique Selling Points as an Online Tutor? | Engoo Tutor&#039;s Blog<\/title>\n<meta name=\"description\" content=\"There are countless language tutors around the world. What makes you unique? 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